Australian SMB Deal Intelligence

The market comps
and intelligence layer
for buying
Australian
small businesses.

ThatDeal tracks broker listings, normalises asking prices and profit multiples, builds anonymised comps, and turns promising targets into broker-call intelligence reports.

24hr Intel turnaround
606 Listings tracked
10 Broker crawlers
Anonymised WA Service Business Comp Set
Live Data
Tracked Listings 606
With Multiples 174
Median Multiple 2.39×
Profit Missing 432 listings

What the data reveals

Compare asking multiples against similar sector and region comps before calling the broker
Broker disclosure quality varies materially: price, profit, revenue, and status are not consistently published
Sold and under-offer signals create historical time-on-market and demand benchmarks over time

A private market dataset
buyers can actually use.

Broker sites are fragmented and inconsistent. ThatDeal watches the listing layer daily, extracts the financial signals, and builds anonymised comps you can search before spending time on calls, NDAs, and information memorandums.

606 Listings tracked Across Australian SMB broker sources.
2.39× Median multiple Where price and profit are disclosed.
432 Missing profit A disclosure gap worth knowing before a call.
51 Status signals Sold or under-offer listings captured historically.
Anonymised example comps No broker listing copied
Sector Region Asking Profit Multiple Signal
Hospitality Perth Metro $250K-$750K Often undisclosed n/a Disclosure gap
Service WA / QLD $500K-$1.5M $150K-$450K 2.0-3.5× Searchable comp
Manufacturing National $1M-$5M More likely disclosed 2.4× median Benchmarkable
Accommodation Regional $750K-$3M Mixed quality Deal-specific Needs call

Professionals do not have
time to ring brokers
all week.

The dataset tells you what is worth attention. The service layer saves the hours: ThatDeal sends interesting deals, prepares the market context, rings brokers during business hours, and turns the call into a buyer-ready brief.

01

Interesting deals come to you

Saved searches and weekly signals surface sectors, regions, and asking multiples that fit your acquisition thesis.

02

We do the broker legwork

When a listing clears the first screen, we call during business hours and ask the questions busy buyers do not have time to chase.

03

You get data plus judgement

Each report combines market comps, disclosure gaps, broker comments, and red/yellow/green flags so you can move forward or move on.

The SMB market
has listings,
not market data.

01

Every broker publishes different information

One listing shows profit, another hides it, another is already sold. Buyers are forced to compare messy fragments.

02

There is no comps layer for small deals

A $900K Perth service business at 3.4× profit means nothing until you know what similar listings have asked over time.

03

Calls come too early in the workflow

You should know the benchmark, disclosure gaps, and likely questions before you spend lunch chasing a broker.

"I don't need another listing site. I need to know whether this asking multiple is normal, which brokers hide the numbers, and which deals are worth calling about this week."
— Search fund buyer, Australia · $500K-$5M target range
71% tracked listings missing profit
6 sources in current dataset

From raw listings
to buyer leverage.

Search the anonymised market first. Shortlist deals with context. Then use broker-call intelligence only when the numbers justify the effort.

01

We track broker listings daily

Crawlers monitor broker sites, extract price, profit, revenue, multiple, status, source, and disclosure quality, then deduplicate the market into one dataset.

Automated daily

02

You search anonymised comps

Filter by sector, region, asking band, profit band, multiple, broker source, and listing status without exposing copied broker content publicly.

Market context first

03

Request deeper intelligence

When a deal looks promising, we call the broker, ask the hard questions, compare it against comps, and produce a red/yellow/green buyer brief.

Broker calls on demand

Start with the radar.
Upgrade when a deal matters.

Basic

$19

per month · billed monthly

Weekly market pulse and anonymised deal signals for buyers who want the Australian SMB market on their radar.

Weekly Australian SMB market pulse
Anonymised deal signal summaries
Market multiple benchmarks
Deal Radar early access
Get Started

Pro

$99

per month · billed monthly

Unlimited intelligence for serial acquirers, search funds, and small PE teams that need a private market workflow.

Everything in Premium
Unlimited broker-call requests
Custom saved searches and alerts
Priority 12-hour turnaround
Financing partner introductions
Historical comp exports
Get Pro Access